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ANALYTICS & INSIGHTS
2021 Holiday Game Recap
February 08, 2022
Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.
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Lottery Industry 2021 Highlights
January 25, 2022
As the first month of 2022 comes to a close, we thought it would be a good time to share some yearend highlights from 2021. Game-specific issues of Data in Motion are currently in the works, but this issue provides an overall snapshot of how we as an industry performed this past calendar year.
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ANALYTICS & INSIGHTS
Price Points on the Rise
January 11, 2022
There is an old adage that ‘the only constant in life is change’ and it isn’t difficult to apply this to our own industry. One recent example that caught our eye was the rather dramatic increase in those purchasing $10 instant games.
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